We didn’t start with a strategy. We started with a smell.
A dumpsite on the edge of a neighborhood that was never supposed to have one. Water nobody would drink. A waste picker who told us, plainly, that no one had ever asked her what she needed to do her job safely.
Where it begins: a street, a bin, a decision repeated every morning.
CureEarth Foundation was founded by a small group of Gujarat residents who decided that “someone should do something” was no longer good enough.
We registered as a nonprofit to do the unglamorous work: teaching households to separate wet from dry, building compost units nobody notices until they work, and holding both citizens and municipal bodies accountable to a law that is only as strong as its enforcement.
A Gujarat where segregation is not a campaign. It’s a habit no one remembers learning.
Every claim we make is backed by data we publish.
The people who handle what we discard deserve safety, fair wages, and respect — not silence.
The Solid Waste Management Rules, 2026 set the legal minimum. We aim higher.
We report our failures alongside our wins.
On April 1, 2026, India’s new Solid Waste Management Rules replaced the 2016 framework. Four-way segregation is now a legal duty for every household, business, and institution — not a suggestion. We exist to close the gap between what the law requires and what actually happens at the bin.